HSC Pipeline Engineering’s employer brand began where it matters most — on the ground. Challenging the civil engineering sector’s labour-intensive norms, HSC embraced a philosophy of working smarter. It invested early in technology, from forming a dedicated Digital Team to deploying ground-penetrating radar and digital workflows that reduced rework, improved safety, and freed site teams to focus on higher-value work. As the business grew, HSC faced the same manpower pressures familiar to many contractors. But instead of reacting, it listened. Through a company-wide engagement survey and close conversations, employees expressed strong optimism about their future and deep pride in the organisation. These insights became the mandate for change. HSC’s leadership responded by redesigning its HR function into a strategic partner role and introducing structured goal-setting and performance appraisal processes. These initiatives gave employees clarity, direction, and tangible career growth — turning engagement data into meaningful action. Join HSC Pipeline Engineering as it shares how innovation, safety, and employee voice became the cornerstones of its transformation. For contractors navigating similar challenges, this is a practical look at how building a strong employer brand can start with simply listening — and then engineering change from within.
About the Speaker:
As the second-generation leader of HSC Pipeline Engineering, Managing Director Shane Shi Hong Sheng has distinguished himself as a forward-thinking innovator in Singapore's infrastructure pipeline construction sector. Since taking the helm of the family business, he has championed a significant digital transformation, steering the company towards greater efficiency and competitiveness. Under his leadership, HSC has embraced cutting-edge technologies, a move that has modernized the traditionally labor-intensive industry. Shi spearheaded the establishment of a dedicated digital department within the company to manage data and streamline workflows. He also pioneered the use of subsurface utility engineering, employing technologies like ground-penetrating radar and 3D scanning to enhance the planning and execution of underground utility projects. This has not only improved project efficiency but has also attracted a new generation of young engineers to the firm. Shi's strategic vision was particularly evident during the challenges of the COVID-19 pandemic. His decisive actions to digitize paper-based processes ensured operational continuity and solidified the company's competitive edge. In recognition of his impactful leadership, Shi was named Executive of the Year in the Heavy Civil Construction category at the 2023 SBR Management Excellence Awards. Beyond his focus on technology, Shi is deeply committed to workplace safety, actively promoting a culture of vigilance and continuous improvement. He has been instrumental in implementing enhanced safety programs and fostering an environment where safety concerns are openly addressed. As a result of his multifaceted leadership, HSC Pipeline Engineering has grown from a humble subcontractor into one of Singapore's most reputable gas transmission pipeline contractors. Further demonstrating his entrepreneurial spirit and diverse leadership, Shane Shi was honored as a winner of The Entrepreneur of the Year Award (EYA) 2025 in the New Entrepreneur Category for his contributions with A+ Officers Security Pte Ltd. This recognition highlights his strategic vision and success in the security services sector. His dual leadership roles in critical infrastructure and security underscore his significant contribution to Singapore's development and safety landscape.
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